Sports nutrition market and popular raw materials

In the past two years affected by the new crown, great changes have taken place in the lifestyle of global consumers, and they begin to pay more attention to and realize the importance of health and fitness. Liu Zhenhong, who rose by 10 million a day, is known as the "top flow" in 2022, which also reflects consumers' enthusiasm for sports and fitness during the epidemic.

The global popularity of sports and fitness has brought about the rapid growth in the field of sports nutrition. According to IMT data, the global sports nutrition market is close to US $45 billion in 2021 and is expected to grow at a rate of 10% to US $72.5 billion by 2026. In terms of the global market, North America is the most developed region in sports nutrition, but its sales have reached the bottleneck period and will grow slowly in the next five years; The Asia Pacific (APAC) region is the fastest growing region due to the expansion of the scale of the sports industry and the sharp increase in the demand for health and fitness products. It is expected to grow at a rate of 9.5% and reach US $15 billion by 2026. As a country with a large population and consumption, China is the country with the largest sports nutrition market in the Asia Pacific region, and because the market is not perfect, it still has great development potential.

01 market overview of sports nutritional supplements

In the one-year period up to August 2021, the pre exercise and post exercise supplements on Amazon have increased by 41% year-on-year. The epidemic has promoted the growth of sales of e-commerce platforms. Consumers' consumption of sports nutrition supplements is much higher than that in the early stage of the epidemic. With the closure of sports facilities such as gyms and gymnasiums, consumers have reduced the frequency of sports fitness and their consumption of sports nutrition supplements has decreased. However, with the gradual popularization of vaccines, the gradual opening of sports facilities and venues, and some consumers changing their lifestyles and choosing home exercise, the sales of sports nutritional supplements increased rapidly after May 2020, and maintained a high growth rate for more than a year.

02 most popular product types

Pre exercise supplement products

Common ingredients: proteins (plant protein, whey protein, casein), amino acids (leucine, isoleucine, valine, phenylalanine, threonine, tryptophan, methionine, lysine, histidine, glutamine, taurine, creatine), carbohydrates (glucose, functional sugar), caffeine, betaine, vitamins (C, B group), electrolytes (potassium, magnesium, sodium)

Functional appeal: supplement energy and improve sports performance (enhance endurance, explosiveness and concentration)

Post exercise recovery supplement products

Common ingredients: small molecular peptides (collagen peptide, soybean peptide, wheat peptide), amino acids (leucine, isoleucine, valine, creatine), HMB, L-carnitine, curcumin, sour cherry extract, betaine, astaxanthin

Functional appeal: restore damaged muscles, supplement water, supplement energy, reduce inflammation and pain

Combined supplement products before and after exercise

Common ingredients: electrolytes (potassium, magnesium, sodium), vitamins, proteins, amino acids, anti-inflammatory plant ingredients (curcumin, sour cherry extract)

Functional appeal: replenish energy, improve exercise performance, restore muscle and water, and reduce inflammation and pain.