Views: 4 Author: Site Editor Publish Time: 2022-03-30 Origin: Site
Sugar is closely related to everyone. From early honey to sugar products in the industrialized era to the current sugar substitute raw materials, each change represents the change of market consumption trend and diet structure. Under the consumption trend of the new era, consumers do not want to bear the burden of sweetness, but also want to keep healthy. Natural sweeteners are a "win-win" solution.
With the rise of a new generation of consumer groups, the market has quietly launched a "sugar revolution". According to the data released by markets and markets, the global natural sweetener market in 2020 will be US $2.8 billion. It is expected that the market will grow by US $3.8 billion by 2025, with a CAGR of 6.1%. With the increasing application of food and beverage industry, the market of natural sweeteners is also rising.
01 Stevia extract, a "regular" in the sugar substitute Market
Stevia is a glycoside compound extracted from the leaves of Stevia rebaudiana. Its sweetness is 200-300 times that of sucrose and its heat is 1 / 300 of sucrose. It is a natural sweetener widely used in the world. However, stevia has a bitter and metallic taste, and fermentation technology is overcoming its slight taste potential.
From the perspective of the whole market scale, the market data released by future market insights shows that the global Stevia market scale will reach US $355 million in 2022 and is expected to reach US $708 million in 2032. During this period, the compound annual growth rate of the market will be 7.2%. The whole market will maintain a stable growth trend, and Europe will become a relatively high market.
In the direction of product segmentation, stevia is mainly used in the field of packaged food and beverage instead of sucrose, including tea, coffee, fruit juice, yogurt, candy, etc. At the same time, more and more manufacturers in the catering industry attract consumers by adding plant-based raw materials to their product formulas, including plant meat, condiments, etc. the whole product market is more mature in Europe and North America.
02 Siraitia grosvenorii extract, "functional" sugar substitute raw material
As a natural sugar substitute, Siraitia grosvenorii sweet glycoside is 300 times sweeter than sucrose. 0 calories will not cause blood glucose changes. It is the main component of Siraitia grosvenorii extract. After passing FDA gras certification in 2011, the market experienced "qualitative" growth. At present, it has become one of the widely used natural sweeteners in the United States. According to the market data issued by spins, the use rate of Siraitia grosvenorii extract in foods and beverages with clean labels in the U.S. market increased by 15.7% in 2020.
It is worth mentioning that Siraitia grosvenorii extract is not only a sucrose substitute, but also a functional raw material. In the traditional Chinese medicine system, Siraitia grosvenorii is dried and used for clearing away heat, relieving cough and moistening lung. Modern scientific research has found that Momordica grosvenorin has antioxidant capacity. Momordica grosvenorin can also help consumers better control blood glucose levels and support insulin secretion to the pancreas in two ways β In cells
03 Erythritol, a "new star" in the sugar substitute Market
Erythritol naturally exists in a variety of foods (grapes, pears, watermelon, etc.), and its commercial production uses microbial fermentation. Its upstream raw materials mainly include glucose, corn starch sugar and corn used to produce glucose. After entering the human body, erythritol does not participate in sugar metabolism. The metabolic pathway has nothing to do with insulin or rarely depends on insulin. It hardly produces heat and causes changes in blood glucose, which is also one of its characteristics that have attracted much market attention.
As a natural sweetener, erythritol has the excellent characteristics of zero calorie, Zero sugar, high tolerance, good physical properties, anti caries and so on. In terms of market application, due to its relatively high sweetness and low sweetener, the dosage is often large when compounding, which can be compounded with sucrose, Siraitia grosvenorii extract, stevia, etc. With the growth of high-power sweetener market, the growth of erythritol has more room for development.
The "explosion" of erythritol in China is inseparable from the brand promotion of Yuanqi forest. In 2020 alone, the domestic demand for erythritol increased by 273%, and a new generation of domestic consumers also began to focus on low sugar products. Sullivan data predicts that the global demand for erythritol will be 173000 tons in 2022 and 238000 tons in 2024, with a compound annual growth rate of 22%. Erythritol will become one of the formula raw materials for more low sugar products in the future.
Sugar plays many roles in food and beverage, including swelling, texture, caramel flavor, browning and stability. How to find the best hypoglycemic scheme, product R & D personnel need to consider and balance the taste and health attributes of products. For raw material suppliers, the physical and health properties of different sugar substitutes determine their application in different product segments.
For brands, Zero sugar, zero calorie and zero calorie have entered the health awareness of consumers, followed by the serious homogenization of low sugar products. How to maintain the long-term market competitiveness and vitality of products is very important. The differentiated competition at the raw material formula end is a good entry point.