Views: 2 Author: Site Editor Publish Time: 2022-05-19 Origin: Site
May 11 is the world anti obesity day. The report shows that more than half of Chinese adults are overweight or obese. Weight loss is undoubtedly one of the most concerned health problems at present. The upsurge of national enthusiasm for weight loss has driven not only the sports and fitness industry, but also the sugar reduction industry. People have realized the importance of sugar control for weight loss and opened the road of sugar reduction. In recent years, the popularity of foods and beverages marked with "low sugar", "no sugar", "zero calorie sugar" and "0 sucrose" in the market has been rising. Consumers also began to pay attention to natural zero calorie sweeteners such as "erythritol" and "Stevia", which has driven a series of innovations in the sugar substitute industry.
01 taste improvement of popular sweeteners
In the main natural sweetener market, erythritol, stevioside, siraitin and other sweeteners occupy the main market. According to spins data, Momordica grosvenorii has achieved a market growth rate of 20% in 2021. The most used categories are protein supplements / meal substitutes, frozen desserts, nutrition bars and gel; Stevia has achieved 15% market growth, and popular categories include protein supplements / meal substitutes, refrigerated yogurt and plant-based yogurt, and room temperature bottled water; Sugar alcohols increased by 3%, and the main application categories include oral care, candy and functional drinks.
02 sweetener with fiber as raw material
Dietary fiber is known as the "seventh largest nutrient" after the "six nutrients". It is an indispensable nutrient for human body together with protein, fat, carbohydrates, vitamins, minerals and water. According to a 2021 survey by the International Food Information Commission (ific), as an ingredient, consumers have the highest health perception of dietary fiber, and 56% of respondents are actively eating dietary fiber. In the sweetener industry, there have been some sweeteners with fiber as the main component recently, which can reduce sugar and enhance the nutritional value of products at the same time.
03 new sweet protein products
Compared with traditional sugar substitutes, sweet protein has many unique advantages. Firstly, it belongs to protein, which can be converted into amino acids and completely absorbed and metabolized by the human body. It has no worries about safety, no calories, no blood glucose reaction and no dental caries; Secondly, the sweetness of sweet protein is very high, which can reach 3000 times that of sugar; In addition, sweet protein has no bad bitterness and aftertaste, which can enhance the flavor of the product.