Views: 3 Author: Site Editor Publish Time: 2022-07-13 Origin: Site
In the pursuit of young people, the milk tea economy began to rise and become a force that can not be ignored. China's milk tea industry has formed a market scale of nearly 100 billion. According to the data of prospective industry research institute, the market capacity of milk tea in China will reach 98.6 billion yuan. At the same time, due to the explosion of new tea drinks, it is estimated that the market scale of milk tea will exceed 120billion yuan in 2023.
The impact of the epidemic has further improved young people's attention to health. According to the 2021 National Health insight report released by Dr. clove, more than 70% of the respondents changed their outlook on life because of the epidemic and believed that health was the top priority in life.
At the same time, the rise of health awareness also makes young people more willing to pay for health preservation. There is no doubt that health preservation has become the norm for young people. In the face of the upsurge of health preservation, young people with active thinking have created many innovative ways of health preservation, such as hot pot with herbal tea, coffee with medlar, cola with dangshen... In this era when everything can be healthy, milk tea can also be healthy naturally.
Sugar reduction of milk tea, new demand for health
Milk tea is often considered unhealthy due to its excessive sugar content. Many consumers will always feel guilty when enjoying the pleasure brought by milk tea, and the demand for sugar reduction will appear.
Brands who want to seize the healthy air outlet will naturally not let go of the demand for sugar reduction. In addition to offering seven sugar, three sugar, no sugar and other options in products, brands also have the idea of substituting sugar.
Xicha, Lele tea and coco all pay attention to sugar substitutes. In October, 2018, Xi tea launched "low calorie Stevia" in stores across the country for consumers to choose from. Subsequently, Lele tea also added Stevia to the product. Coco Duke, Yidian and other brands choose arabinose.
Although it was confirmed in later attempts that sugar substitutes failed to fully win the favor of consumers due to taste problems, the demand for sugar reduction still exists, and milk tea brands need to continue to explore and find better ways to reduce sugar.
Chinese health preserving milk tea, which has the same origin of medicine and food
Through the milk tea ingredients on the market, it is not difficult to find that it is common to add walnuts, peanuts, oats or Guiling cream to milk tea. More and more milk tea brands are catering to young people's psychology of paying attention to health preservation through "milk tea + health preservation raw materials", so as to create differentiated products.
In addition to the traditional Chinese health milk tea, the tea brand Chunfeng also boldly added ginseng, Pueraria, chrysanthemum, honeysuckle and other herbal medicines as raw materials to the products. Wang Laoji, Dong'e Ejiao and other brands have also added traditional Chinese medicine to milk tea and launched products such as "traditional Chinese medicine milk tea" and "Ejiao milk tea".
Functional ingredients, new health preserving milk tea
While Chinese health preserving milk tea is glittering, some functional nutritional elements have also become the choice for brand differentiation. Among them, collagen, probiotics, hyaluronic acid, dietary fiber and other raw materials are favored by brands.
Xiangpiao launched sugar controlled milk tea, which added dietary fiber while reducing sugar.
Tea loving collagen crispy Bobo, peach collagen jelly, grape collagen jelly and other ingredients launched by Aunt Hushang,
Naixue's tea has announced that it contains probiotics, such as domineering flaming oranges, tea loving super flaming lemon tea, coco Duke's Yakult, and yihetang's Baixiang probiotics.