Views: 4 Author: Site Editor Publish Time: 2021-11-15 Origin: Site
Immunity field
In the post-epidemic era, consumers are more concerned about the overall immune health. Not only the
teenagers and the elderly, but consumers of all ages are beginning to pay attention to the maintenance of their own immunity. In the entire immune health category, mushroom products will increase by 60% year-on-year in 2020, and the growth of raw materials such as Chaga, Grifola frondosa, Ganoderma lucidum and Xilaizhi is relatively obvious. In addition, the market awareness and product sales of the traditional herbal black seed oil are also increasing.β-glucan is a relatively hot raw material in the past two years. It exists on the cell walls of plants, bacteria, fungi, etc. It can be extracted from yeast, oats, barley, barley, mushrooms and other raw materials. β-glucans from different structural sources Have different application directions. In contrast, β-glucan derived from microalgae began to become a raw material for immune product formulations. In addition, elderberry and echinacea may not be the most shining raw materials, but they are the raw materials with sufficient scientific data. The data shows that in 2020, elderberry will grow 112% year-on-year, and echinacea will grow 25% year-on-year.
Stress and emotional support
In 2020, synergy formula products increased by 322% year-on-year. The main players in this field include:
Ashwagandha, Bacopa monnieri, Echinacea, Rhodiola and Saffron. The awareness of the Indian Ayurvedic herbal medicine market represented by Ashwagandha is increasing, and there is a trend to catch up with turmeric. At present, many products in the global market contain this raw material. Ashwagandha will increase by 50% year-on-year in 2020.
Cognitive health support field
With the increasing pressure of daily life, more and more consumers are beginning to pay attention to brain health products. The product formulation of the cognitive health market has shifted from traditional capsules and tablets to more snack-oriented products, including food, beverages, candies, snacks, etc. The main raw materials include American ginseng, bacopa, blueberries, green oats, and hericium. Mushrooms, sage, saffron, turmeric.
Sleep management
Sleep has formed a specific industrial chain structure. From daily necessities to electronic equipment to related health foods, the sleep economy is rising in a new trend. More and more consumers are looking for dietary supplements to help them improve their sleep disorders. At the same time, consumers are choosing more natural and healthy products. At present, the main raw materials for sleep management are chamomile, hops, passionflower, saffron and valerian.
Other categories
Mushroom raw materials mainly include: Chaga, Cordyceps, Hericium erinaceus, Ganoderma lucidum, Yunzhi.
The extract contains a large number of biologically active substances. How to quickly and effectively extract the active ingredients and further separate and purify the extracts has become a "bottleneck" in the research of the natural extract industry, especially in recent years, people’s awareness of environmental protection has increased rapidly. And the respect of the global sustainable development concept has made more unique and innovative extraction technologies become the general trend.