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Can natural pigments support the color future?

Views:3     Author:Site Editor     Publish Time: 2021-01-13      Origin:Site

As people pay more and more attention to health, the demand for natural pigment products not only stays in the health attributes of the product itself, but also pays more attention to the return of the product to the real and natural "color".


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Common natural colors


Natural pigments mainly come from animals, plants and microorganisms. Except for Garcinia, the rest are non-toxic to the human body. Some natural food pigments also have nutritional and health effects, such as carotene, lycopene, chlorophyll, capsicum, red yeast red, etc. .


Common natural pigments include red pigment (representative varieties include carotene, capsaicin, etc.), orange pigment (annatto pigment, etc.), green pigment (tea green pigment), yellow pigment (curcumin), blue pigment (phycocyanin) Vegetarian).


Current market situation of natural pigments


In the past two years, the global natural pigment market has developed rapidly. According to data from Grand View Research, the global natural food coloring market is expected to reach US$2.5 billion in 2025. However, with the expansion of the natural pigment market, consumers are increasingly worried about the health problems of synthetic pigments. People's demand for natural pigment products will continue to increase in the next few years.


In the Asia-Pacific region, the size of the natural pigment market is currently smaller than that of synthetic pigments. However, due to consumers' preference for natural products, the growth rate of natural pigments in this region has exceeded that of synthetic pigments. Grand View Research market data predicts that the sales of natural pigments in the Asia-Pacific region will account for 29% of the total in 2025, mainly due to the increase in food and beverage products containing natural pigments in the region and the rise of middle-class consumer groups. Currently, new products containing natural pigments are steadily increasing every year in the Asia-Pacific region.


At the same time, millennials also have a great interest in natural pigments. As a new generation of consumer groups, millennials have grown up in the Internet environment, have their own shopping love, and are willing to try new and novel things, and their attitude towards health is not inferior.


China’s millennials have become the mainstream consumer group, and relevant data show that the consumption of young people under 35 accounted for 65% of consumption growth. The new generation of mainstream groups also have certain consumption power and highly personalized preferences. At the same time, they pay more attention to product experience and a healthy lifestyle, especially under the influence of a healthy Chinese environment.


Millennials have too many distinctive characteristics of the times and individual trends, which poses higher product challenges for manufacturers, how to integrate the Internet, individuality, fashion, convenience, experience, health and other elements of the times. China's consumption patterns have also changed with the emergence of millennials.

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Future growth opportunities for natural pigments


Clean label:


Although some brands currently do not have requirements for clean labels on pigments, they should consider the additives, allyl alcohol, extraction methods, non-GMO pigments, raw materials and preservatives in the process of natural pigment processing and extraction.


Black pigments or the next trend:


At present, among the many pigments on the market, red, yellow, green, orange and blue are the mainstream of the natural pigment market. In contrast, black pigments seem to be less concerned, and the market application rate and market share are relatively poor. Some, but these do not affect the future development of black pigments.


Data shows that the sales of black pigments have increased significantly in recent years. At present, plant carbon black and cuttlefish black are used too much in domestic and foreign markets. Plant carbon black can be used in candies, cakes, biscuits and frozen drinks. Although black food looks a little dark and cold, it has a fatal appeal to people, especially those born in the 90s and 00s who are deeply loved by the current personality.


Company R&D department devote lots of  manpower and material to solve the problems on taste,clarity after  dissolving, effect and  so on.
It makes natural products more convenient to use in food and better service to people's health.

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