Publish Time: 2020-09-02 Origin: Site
Stress is an inevitable natural response to the tension of the human body and the human brain. In many cases, stress can interfere with healthy sleep patterns. For example, stress can make it difficult to fall asleep, worsen sleep quality, and shorten sleep time. In addition, sleep problems are also related to anxiety, depression, and stress.
Relevant data shows that nearly 30% of adults and 20%-30% of children (all ages 0-18 years) worldwide are affected by sleep disorders, such as difficulty falling asleep, difficulty falling asleep after waking up at night, and poor sleep quality. Common problems. Persistent insomnia can have a negative impact on health, leading to an increased risk of depression and high blood pressure, and it can also reduce the quality of life (fatigue, emotional fragility, lack of energy, bad mood, etc.).
The rapid growth of anti-stress sleep aid products
According to the "Tmall Medical Center Health Trend White Paper" released by Alibaba Health and CBNData, sports nutrition and gastrointestinal nutrition still occupy a dominant position in my country's nutrition and health categories, but sleep-improving products are developing rapidly.
Our country's sleep products are still dominated by melatonin, followed by calcium and magnesium, Hypericum perforatum (St. John's wort extract) and hops (yeast flower, hops).
Western and Asian consumers are also seeking more and more pressure relief products to cope with sleep and stress problems.
According to the latest data from SPINS, sales of stress management supplements, including emotional support and sleep products, in mass channels and natural channels approached US$400 million from January to July 2020, compared to the same period in 2019 Only 294 million US dollars, equivalent to 35.7% growth.
According to data provided by SPINS, most of the growth is in sleep products. From January to July 2020, sales of such products increased by 43% year-on-year to 48.6 million US dollars. So far, melatonin is still the most important sleep function component.
Sales of mood-improving products in the first seven months of 2020 also increased by 9.6% year-on-year. SPINS defines this category of products as support products for anxiety, depression, stress and/or mood or stress. Compared with the same period in 2019, sales of such products in March increased by 32%, as consumers scrambled to stock up on these products.
The market data of SPINS has also been verified by many manufacturers and brands. Andrew Laudato, chief operating officer of Vitamin Shoppe, said that sleep and stress products, like immune, basic health and sports nutrition products, have been the main products for sales growth in recent months.
Adapting to the original herbal medicine becomes the innovation point of the product
Based on consumers’ perceptions of health and the increase in daily mental stress, SPINS listed the adaptogen herb innovation as the top ten trend of the year in 2018. After two years of development, it focused on plant raw materials with the concept of “adaptogen”. In the past two years, I started to circle fans.
Adaptogens have emerged in a variety of food, beverages, and dietary supplement innovative products. Herbs and ingredients with adaptive effects are also an important part of folk medicine. This virtually adds a health aura to them, attracting Consumers in need of natural health products.
It is expected that in the next few years, adaption innovation will continue, especially in the field of food and beverage, many brands have joined the development strategy of adaption innovation.
Dan Richard, NOW's current vice president of global sales and marketing, said that consumer demand for some of the company's adaptive products and emotional support products has increased. Overall, sales of adaptogens have almost doubled from last year.
At present, based on the increasing interest of consumers in adaptogenic herbal medicines, a large number of scientific researches are focusing on the "adaptogen" product category, with data proof to promote the market growth of such raw materials and products. With the emergence of more and more researches, adapting original herbal medicines are becoming a trend in the development of health products with the aid of traditional folk application history and modern scientific research data.